Little Blue Dinosaur campaign returns for summer holidays
For the second year in a row, Wingecarribee Shire Council and the Little Blue Dinosaur Foundation are joining forces to raise awareness of the importance of pedestrian road safety.
The ‘Holiday Time: Slow Down, Kids Around’ campaign was established in 2014 after the tragic death of Tom McLaughlin in a pedestrian road accident during a family holiday.
Tom’s parents, Michelle and David, founded the Little Blue Dinosaur Foundation and work with local councils to ensure community safety during peak holiday periods.
“We are excited to be working with Wingecarribee Shire Council again this year to continue this vital children’s road safety campaign,” said Michelle.
“We must be extra vigilant when there are so many additional children about these school holidays and always remember to hold hands with our children until the age of 10.
“Having this important conversation with your children will insure that everyone, residents and visitors alike, will have an enjoyable and safe holiday season,” she said.
Wingecarribee Shire Mayor Duncan Gair urged motorists to heed the campaign and slow down over summer.
“The Southern Highlands can become very busy with families and visitors over the holiday period,” he said.
“Children in particular can become quickly caught up in the holiday spirit and forget to take care around roads.”
“Our children and grandchildren are our most valuable road users and the holidays provide an opportunity to remind them of the importance of road safety.”
The ‘Holiday Time: Slow Down, Kids Around’ campaign has been adopted by 39 councils across four states in Australia.
Signage is being erected at popular locations across the Shire and will remain in place throughout the school holiday period.
For more information about the Little Blue Dinosaur Foundation, visit littlebluedinosaur.org.