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Outdoor advertising and signage criteria

11 June, 2019Posted in: Development
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Changes to outdoor advertising rules have led Wingecarribee Shire Council to remind ratepayers of enforceable regulations relating to the placement of public signs.

The reminder comes following recently introduced changes by the NSW Government banning roadside trailer advertising.

Council’s Deputy General Manager Corporate, Strategy and Development Services, Mark Pepping explained the changes.

“Last year the State Government banned the use of advertisements displayed on parked trailers on roads, road shoulders, footpaths and nature strips,” he said.  “It was argued that the increased proliferation of this type of advertising was distracting to drivers and the safety of motorists.”

“While this planning control amendment specifically targets roadside and transport signage, the entire issue of public advertising remains a complex and contentious subject.”

The State Environmental Planning Policy (SEPP) 64 – Advertising and Signage, State Environmental Planning Policy (Exempt and Complying Development Codes), Wingecarribee Local Environmental Plan (WLEP) 2010 and Council’s Development Control Plans all guide the proper use and display of temporary and permanent outdoor signage.

“There are numerous factors which influence where, how, when and for how long outdoor signs can be used,” Mr Pepping explained.

“Residential, rural, business and industrial zones all have different criteria that affect the use of outdoor signs,” he said. “Some of these criteria allow signage to be erected without the need to obtain a Council approval whereas in other circumstances a development consent may be required.”

Restrictions also apply to heritage-listed buildings and businesses and those located within an environment protection zone.

“Together all of these factors determine the size, location, duration and even type of outdoor signs that are permissible.”

Residents who erect illegal or non-complying signs can be ordered to remove them or have them removed by a Council Compliance Officer.

The use of A-frame signs on public verges or signs fixed to power poles advertising or directing passing traffic to a business is one of most common complaints received by Council.  Signage is generally placed on properties to identify the business or activity that occurs within that property. However, if a sign is used to advertise a business in a different location it is deemed illegal or non-complying.

“Our message to anyone considering erecting or displaying a public or outdoor sign would be to check the relevant section of Council’s WLEP 2010 and Development Control Plan,” Mr Pepping added.  “If then they’re still unsure they should contact Council.”

“Staff will then be able to determine what, if any, restrictions apply to their individual circumstances before they hang their notice.”

To enquire about local signage and advertising criteria, contact Council’s Duty Planner on phone      4868 0888 or visit in person at Council’s Moss Vale Civic Centre.