Tourism message trucked across the Shire
Less than a year since commissioning two new waste trucks emblazoned with iconic Southern Highlands images on them, a third truck has joined Council’s waste fleet.
Decorated with images of local attractions and experiences, the truck will soon begin rounds delivering waste from the Highlands to Council’s central waste management facility in Camden.
Council’s Manager of Tourism and Events Steve Rosa said the vehicles were a unique and innovative way to promote the region.
“We don’t know of any other Local Government Area who has taken their tourism messaging to this extent, directly marketing the key attributes of their destination in this way,” he said.
“This initiative is a great environmental message and shows how Council’s various departments are working together with very positive results.”
The truck’s livery includes images of key Southern Highland’s events and experiences including Brigadoon, historic Berrima Courthouse and the Milk Factory Gallery in Bowral.
Mr Rosa said the Southern Highlands was already well known as a day trip destination, with the majority of domestic visitors making the trip from Sydney.
“The challenge is getting visitors to stay overnight,” Mr Rosa said. “However we’re confident that by having dedicated trucks decorated with inspirational images of our Shire shuttling across one of Australia’s major inter-city highways, we’ll not only remind our regular visitors of our region’s wonderful charms, but attract new interstate guests as well,” he said.
The purpose-built trucks make multiple trips each day between the Highlands and the Camden area via the Hume Highway carrying domestic and recycling waste from Council’s Resource Recovery Centre (RRC).
The vehicles are owned and operated by Council’s waste contractor JR Richards, who began local operations last year.