The Southern Highlands has real heart
Just how far are you willing to go to show your love for the Southern Highlands?
This is the question being asked by Wingecarribee Shire Council’s tourism unit, Tourism Southern Highlands as part of a new marketing initiative launching in April.
The innovative and exciting new campaign titled My Heart Lives Here, asks members of the local community to promote the Southern Highlands through photos and video clips, expressing their enthusiasm and passion for our beautiful region in their own way.
Council’s Manager Economic Development, Tourism and Events Steve Rosa says the campaign is part of the wider My Southern Highlands ambassador rewards program and is designed to let residents show their love for all things local, while putting themselves in the running to win some fantastic prizes.
“We all know that the Southern Highlands is a great place to live, play and visit, and My Heart Lives Here gives residents the opportunity to get creative and share their home with the world,” Mr Rosa said.
“We want people to encourage their friends and family to come to the Highlands and this campaign is a great way to build community pride and promote local businesses. Of course, there are also some fantastic prizes lined up for those willing to go to extreme lengths to show their love for the region.”
Up to $6,000 in cash prizes will be handed out, with $1,000 awarded to the best photo or video each month. There are also six $100 local hampers and promotion packs up for grabs (one each month) for the ‘People’s Choice’ winner which will be decided by votes on the My Southern Highlands website. Voters will also be rewarded with My Southern Highlands program discounts and deals.
To get involved, entrants must take a photo or create a video including the My Heart Lives Here promotional sign/logo and post it on the My Southern Highlands website, www.mysouthernhighlands.net.au. The signs are available to collect from the Southern Highlands Visitor Information Centre in Mittagong, Council’s Civic Centre in Moss Vale, Radio 2ST in Bowral or by download from the My Southern Highlands website.
The competition is open to everyone who loves the Southern Highlands and will open on 1 April and conclude on 30 September 2013, with Mayor Juliet Arkwright to officially launch My Heart Lives Here at the Brigadoon celebrations in Bundanoon on Saturday, 6 April at 11am.
“We encourage everyone to get out there, get involved and show the world that the Southern Highlands and its community have real heart,” Mr Rosa said.
For more information contact Tourism Southern Highlands on phone (02) 4871 2888 or email firstname.lastname@example.org.